I first became aware of him during the AAWA fiasco. When he first floated the idea it sounded good to me. I volunteered to do some work (I confess I was hoping to sell a novel about a high control religion and was looking for ways to promote it) but I found Lloyd's outing people to boost his numbers offended me. And somebody messed up the incorporation papers for AAWA, I don't know how that happened, but Lloyd signed it with his "Cedars" identity, and he claimed to live in the US, both of these are illegal.
A few years later he tried to steal (I don't know what else to call it) the copyright on Crisis of Conscience. Looking back on that mess I now believe that he was orchestrating a response from the flying monkeys. They were a lot of people clamoring to release the book without copyright because it was too important to wait until a new edition was ready.
And now we have the current mess. Part of his problem is that his book screams "Amateur." It is about twice as long as it should be, as noted above it covers about six genres.
Lloyd lurches from one crisis to the next, picking up new critics every time. Mr. Evans it is time to do something else.