the kids will remember the video for about 1 day and then life will get back to normal
I know, right? Short attention spans, but think of this. That video is going to be seen over and over by kids who'll be babysat with that video and others like it. They'll identify closely with Caleb and Sophia. Maybe the WT is trying to curb infant obesity. "Don't eat fatty icecream, give us your money instead, you'll get that dopamine release reward from doing as you've been brainwashed, child!" Bunch of greedy money grabbin GB now turned into drug pushers of feel good brain chemicals!
The craziness over the movie Frozen is ample proof. Four year olds singing along with Anna! Having the time of their lives. But, they're not being asked to give up their icecream money to a Real Estate Development and Publishing Empire masking as a religion.
When their minds are the most pliable and the rate of growth is the highest in brain development. Habits and future mind-sets are formed. This Contributions & No Icecream video is nothing short of blatant, infant brainwashing.