RE what Data Dog notes, this year they are throwing the kitchen sink at the troops so they don't think about 1914. Huge conventions, busy work with the upcoming jw.org tracts, speculations about this being the 'last meh-morial', I could go on and on.
Whipping up this kind of excitement and fervor can't go on for too long, otherwise everyone either expects more, or suffers a letdown. Next year will be the let down. In the years that follow, we'll see JWs here who are actually realizing its been 100 years of Jesus doing nothing.
They have already dropped the two day conventions, I'll guess this year will be the last three day convention. Next year it goes to two, way less rent to pay at worldy venues and income can remain about the same. The new squeeze on donations will continue, and 1914 will look more and more like a sick joke.