The WT actually follows cult recruiting techniques to a T.
Cult recruiting techniques from this site:
http://www.cultwatch.com/hcwindex.html
Cult leaders don't want you to know that you are being recruited into a cult and so they order their recruiters to dress, talk and act in a way that will put you at ease. One cult has even invented a phrase to describe this, they call it "being relatable".
Ah the old bait and switch. Paragraph 4 tells the recruiters to talk about the UBMs interests instead of "spritual things.
Cultwatch follows up with this:
A cult needs to recruit and operate using deception. Why?
Because if people knew their true practices and beliefs beforehand then they would not join. A cult needs to hide the truth from you until they think you are ready to accept it.
Next plan the right time to attack. Para 5 from the KM mentions that "an unbeliever who has not been receptive to a Bible discussion may listen to scriptural encouragement when he is in the hospital or encounters serious health problems"
Being in the hospital sucks of course, nothing to do but watch TV, and of course you pretty much have to talk to anyone who walks in the room. What better time for a captive audience? Some dude laid up feeling at his worst and the JWs come in to preach to you. Unless you want to act like an ass you cant tell them to leave! Cultwatch says this:
Cults are full of the weak, weird and emotionally unstable.
Not true. Many cult members are very intelligent, attractive and skilled. The reality is that all sorts of people are involved in cults. One of the few common denominators is that they were often recruited at a low point in their life.