Almost every culture of people had tried to connect with nature, life and/or the hereafter. All pagan faiths were made [by man maybe spirit too] as a means to come closer to the source of life. As a result there are probably more than a few pagan beliefs that may have some truth.
We find truth where we find truth.
As an example I would say it is probably true that prayer with incense may be more focused because you are seemingly putting more effort then just praying without incense. Wedding bands or rings are another pagan tradition that reminds one of their commitments to their spouse.
Just an observation