Thanks for that nugget, that is excellently put and explains why JWs who are otherwise kind, compassionate individuals can behave in such a cold and heartless way towards former friends or even family members, with no apparent concern for the effects all this is having on the poor unfortunate soul who is being ostracised.
To me, this is evidence in itself of the clever mind control techniques used by the organisation to keep its members in line, even succeeding in persuading members to willingly act against their natural instincts of love and protection towards family members in order to obey the leaders, which in their eyes is more important.
The very thought of upsetting the WTS by failing to obey its commands causes more distress to many JWs than losing a close friend or family member. Quite frightening really! Fortunately, it appears that since the introduction of online sites like this there are increasingly more JWs who are starting to think for themselves and refusing to go along with all this shunning nonesense, thank goodness!!