The True Believer by Eric Hoffer. Never mentions the JW's but read the following from his book:
"All active mass movements strive, therefore, to interpose a fact-proof screen between the faithful and the realities of the world. ...by claiming that the ultimate and absolute truth is already embodied in their doctrine and that there is no truth nor certitude outside it. ...To rely on the evidence of senses and of reason is heresy and treason. It is startling to realize how much unbelief is necessary to make belief possible. What we know as blind faith is sustained by innumerable unbelief's.
Not only does a mass movement depict the present as mean and miserable - it deliberately makes it so. It fashions a pattern of individual existence that is dour, hard, repressive and dull. It decries pleasures and comforts and extols the rigorous life. It views ordinary enjoyment as trivial or even discreditable, and represents the pursuit of personal happiness as immoral.
This is what every cult tries to do........ including the JW's.