BibleExaminer - Will dubs get this letter and give more cash? I don't know. But I think the point is, this Watchtower letter looked pretty official and I know how I'd feel if my stinking' neighbors were reading all the hate pouring out of my religion at them.
I can just imagine the WTBTS getting their lawyers together to sue whoever is behind the letter. The irony is that probably the only basis they could do so would be because these activists are inciting hatred of JWs, yet it would be their own publications that were doing all the hate.
You are correct, though, there would be a number of JWs who would be ashamed to be known as a JW.