Ten bucks says they figured that...
a) ...using the resources of "Satan's World"/"The Wild Beast" to further Kingdom interests was (somehow) clever "spiritual warfare", and/or...
b) ...Jehovah would never let such an embarrassing thing about his "Earthly Organization" become exposed.
Both things, I might add, that confirm what we've heard all along... that the WT Leadership really do drink their own Kool-Aid.
'Cause only True Believers would make those kind of dumbass decisions.