Fred Franz’ old Cold-War-centric End Times narrative was too specific for its own good; there just wasn’t enough wiggle room for the finer details if current events didn’t play out according to the script.
The Org seems to be stuck with it, though, ‘cause there’s no one left at WTHQ with the creative and narrative chops to give it a proper 21st-Century overhaul.
At this point, all they can really do is soft-pitch the weirder or more implausible bits and hope it still sticks.