It's weird...
...back in the day, they weren't really in the habit of calling attention to themselves in this particular manner.
It suggests - to me, at least - two things...
a) ...that the current leadership far more buy into the rhetoric of their own divine destiny, and inability to lose, or...
b) ...that they're experiencing an increasing underlying feeling of desperation, that fuels increasingly reckless and foolish decision-making..
If it's the latter, then the real question is... why the desperation?