Honestly, I think it’s even simpler.
At this point (despite what any loyalist will insist), the everyday, mundane, boots-on-the-ground aspects of being a JW aren’t particularly appealing.
Affiliation with “God’s Exclusive Earthly Organization” is really the only half-tangible incentive left.
Case in point; how many of us here started planning our WTexit (consciously or otherwise) the moment we realized it wasn’t?