I don't agree with the OP.
I think is a complete failure. And is so evident among them that until now they don't published no ONE experience about someone reaching to The Troof through the website.
They made up a lot of experiences about Andre, why not made up just ONE about the website?
Because even they know it's a complete failure.
And it's not like Youtube because people on internet likes to speak up, to interact and the JW.org is all about listen and obey. Even if they get some "guilty curiosity" about the JW's, people will search some forum to get personalized answers. Nobody online agree 100% of something why expect that with JW.org?