It appears to me that the GB is aware of the fact that they are losing the confidence of many active JW ‘s. Thus the need for all the “damage control" that we have seen taking place.
I believe one reason for the lost confidence is that they have also lost their "mystique". By appearing so much on JWTV, they have been seen as anything from mere mortals to absolute buffoons. And of course, it doesn't help their image when they put forth things like "overlapping generations". A true WTF Moment!