The pressure is mounting for the pioneers and elders to increase their performance numbers. The WTBTS must realize how depressing it must be for those in 'the full-time service' to almost never have 'productive' bible studies, so now a 'new field' is opened to them, where they can get that 'feel good' emotion of helping someone return to the fold. It will make them think they actually are accomplishing something. It is imperative that the WTBTS numbers improve on their yearly stats.
Love the charity work reference! That must really have put her in confusion...'how can they be performing charity work and be happy. You can only be happy if your charity work is preaching...must be a lie that they are happy...where is my Paxil?'