There is only a small percentage of JW's that really can be considered "hardcore" these days. While that Jim Jones pic above is interesting I seriously doubt that any command like that would ever be issued let alone followed. This is a cult but not an extreme cult in that sense, the few wack-jobs aside.
The only real issue I have with the JW Broadcasting, being that I am still an active JW, is that this is just one more thing to guilt trip people about on the congregation level. Now, before and after the meetings and during F/S this is how the conversations go: "hey good point in the latest broadcast right?" "wow did you catch that interview or that morning worship video.. so hard hitting" In other words this is turning into a way to identify "spiritually weak" individuals in the congregation. It is clever.