I remember an illustration used by several C.O.s that was used to emphasize the importance of the lit. While the version was a little different depending upon who told the story the theme was the same - The LIT is a message from GOD!
There was an old couple who, upon receiving the new Mag in the mail would drop to their knees at the mail box and give a prayer of thanks. When asked why they did this - their reply was "we have just received a message directly from god, so of course we would give a prayer of thanks."
Of course this does not jive with the the fact that they will readily admit that the literature is not inspired.