The whole purpose of the Awake was to use excess printing capacity. Now that printing capacity is no longer a consideration in the eReader world, the justification to have two separate magazines no longer exists.
The internet changes everything about magazine disribution, they should, and probably are, thinking about how things from the perspective of content and distribution. This new model negates the reason for having door to door sales reps (i.e. publishers).
Perhaps they don't even need a magazine title. It is just information distributed and updated via JW.Org. Are they pushing information to Aps similar to how newspapers (i.e. New York Times) so that if you have a app you always get fed the proper food at the proper time?