Yea, they brag about how many hits and views they get.
While I was in, one elder gave a part and listed how much traffic was on jw web site.
After the meeting I asked him if he checked the website site daily, yup. And so are X# of other jws. So that means only x# of public is hitting the web site daily, nothing to brag about in a world of 8 billion people.
(Sorry, don't remember the exact numbers)
The part even mentioned "we have ip address from Antarctica viewing the site".
Sat there thinking it would be fun if I knew how to bounce my IP address, to make it show up from the space station or Mars or the moon and wait to hear that on the next "how far reaching our web site is" talk