It's a bit like the story of the emperor's new clothes.
They are convinced that they are resplendent in their outfits as befits the Guardians of Doctrine.
Whereas the increasing shouting and finger pointing from the sidewalk of former believers is "you're naked!" But they are not going to admit it because they can still fool the R+F that they are not.
"Hey look at us, we're TV stars now. Please keep on paying our salaries, global travels, and expensive scotch, because hey we love you all."