BOTR is right as to how the world views ordination, but of course, the WT is above all that ,and it uses the word as it sees fit, not how everyone else does.
But in its claim that all, or even some, are ordained the WT may find it comes back to bite them in the bum, in the Courts here in the U.K at the moment there is a case where it is being claimed that because the particular minister was ordained by the Church, they are responsible for what he does,and for his welfare, in that the Church is his employer, in the past the Church has got out of such responsibility by claiming that God was their ministers employer !
The WT likes to distance itself from Elders that get into trouble, DF them quick and say they are "no longer a JW" was the method.
They may not be able to do that in the future if any of their ordained ones get in trouble, even saying "we did not ordain them, Jehovah did" would do no good, they claim to be His sole representative on Earth, so the ordination came through them.
They may find they are locked in to a union with there adherents that they cannot in law break, and this by their casual misuse of one word !