A memory just came back to me, of myself as a young person offering the Mags at the Doors, and hiding the Watchtower UNDER the Awake because I knew some people said " NO THANK YOU !" as soon as they saw the name "Watchtower" ! The "Awake" title was not so well known, and disliked, I reasoned.
The necessity for such deceit must have added to the growing Cognitive Dissonance that I had. I was always ashamed that my family were JW's, and hid the fact that I was (nominally) too, from anyone that I could.