" If they were in serious trouble...... " I agree LV101, but we have been told, perhaps not based on actual facts, that they have a Ten Year Plan.
So, being aware of the demographics of their adherents, they know that a Cash Flow problem, though not critical for a number of years probably, is a fact, and can only get worse if they don't retain the younger ones. Hence "baby steps" makes sense in introducing the changes, appease the young first with the minor stuff, allow some "fun" back in to the Org. and strengthen its function as a Social Club.
The more delicate matters of major changes both in Doctrine and Practice can be fed in slowly over a number of years, but they will do this over the next 7 or 8 years maybe, and then assess the success of the Ten Year Plan at the end. Success being enough $$$ flowing in again.