I always felt those businesses that resourced products for the witnesses were, for want of a better word, exploiting the "friends". What do I know? Whereas I resented them, some in the congregations ate it all up. It seemed to me the pioneers were in the forefront of that. They had the newest in bookbag, folders for tracts or magazines, time keeping notebooks and house to house records. The kids would have their special sized bags. It was surprising to see how many people would spend money on these items. I knew some "tight wad" friends who had a Bible, songbook, and reasoning book all bound together and made a gift to my spouse of it with name engraved as I recall. I have been given book markers with bookstudy schedules on them and magnets with scriptures or sayings like : early in the month ,early in the year ( how pioneers to best make their yearly requirement ) Well, I am pleased to say I never bought anything from the companies that sold these items. It seemed to me that it made some of the people feel more important if they had the books bound, etc. I knew a woman on SSI and little money, but she had her fancy bound books. I took a quick glance at the link, and noticed a cup...( I will check it out more just to see what "tacky" items are designed to make a JW feel special, like they are more spiritual minded than the others -I am glad I just wrote that for I think it defines why the jw buy that stuff; it to show the others how they are more spiritual than those who don't have it. ) editing this in: I took a closer look at the link and found it revolting: like pioneers need their own printed on mugs. James wrote there was to be no distinction among themselves, but the JW and the exploiters of JW didn't get the message.