This means, in my book, that we are witnessing the end of the Watchtower and Jehovah's Witnesses. And I have never really believed I would see or say such a thing.
E-book sales and use have declined. They haven't gone away, they are not going anywhere, but they also were never the death knoll some predicted they were going to be for the printed word.
Religious book sales have soared, especially Bible study editions. The Catholic world market has boomed, for example, with non-Catholic publishing houses (like the evangelical Tyndale) developing officially approved new Bible translations for this previously untapped market. Their New Living Translation has just been expanded in a Catholic edition and received an imprimatur, now released in India and to be released in the USA in April of 2017. Five major new Bible translations in English alone, and a plethora of study materials have been released for Catholics since 2001. The main sales are in print, and the Catholic NABRE (the official US text) is a best seller in various editions since its 2011 release.
Judaism too, especially Reform, is experiencing a publishing and sales bloom. And nothing is decreasing in hard copy publishing in the rest of the religious world. The United Bible societies are printing more and more hard copy books, Bibles and tracts in a multitude of languages, with numbers and demand still up and growing.
Oh, and paper calendar sales are still healthy.
The JWs aren't printing becuase they can't do it anymore. It's not because e-books are the wave of the future. Religious people still prefer books and scrolls, hymnals, missals, and tracts that have been printed and can be touched and felt.
Despte selling property, despite anything else they say, they are printing less because it is over. This is just denial now for those left behind.
It's over. Not tomorrow. Not next week. Not next year. It's over now.
Those who are left are ghosts. The Watchtower is now going the way of the Worldwide Church of God. It will take a little more time like it did in the WCG after Armstrong did, but the flock of folly will soon scatter.
The Watchtower Bible and Tract Society has fallen! A Bible and tract society that doesn't print anything is dead. It's death is a symptom of the dead body that clings to it.