Vidiot, I think you're right. What else could it be than damage control and the less of two evils? They lost the battle for the young ones and they know it. They don't care for hours, visitors etc. They can manipulate those numbers easily. Cart witnessing and counting video's are easy replacements to compensate for the decline of hard hours door-to-door and physical magazines. We also know it's no coincidence what happened with the yearbook!
But the money, oh yes, that's what they're REALLY after. The older jw generations are still expected to $eek the kingdom fir$t and the GB must be desperately longing to keep enough loyal members with enough savings but also enough fear and/or technophobia to avoid TTATT through Google Almighty.