I have to wonder where the money will come from. Since the "total donation arrangement" for literature completely flipped their revenue source, everything else is a stop-gap. They had a policy where people who generated the most revenue (pioneers) were rewarded and they pushed the ministry because the more full-time publishers the more money they made.
Now how can they have a sustainable model to get money that continues and make it so people don't see it as an obvious "begging for money". The DVDs may only cost pennies to make but if they think people will pay a lot of dollars for them they are wrong. People will get them for free and having them available on the website for streaming or downloading also doesn't generate any revenue.
They need a way to monetize indulgences and not have them look like obvious indulgences.