They were great perpetrators of the lie, Seabreeze. Many people of talent and intelligence were caught up in it. And then that talent and intelligence was trained to be focused on sales and sales recruitment. While being told that it was doing God's work. The lie was enabled by the sound of religious noises. It's a bait and switch tactic. You're told you're joining God's true religion, but you're actually a salesperson for a publishing company.
It reminds me of Amway's bait and switch. Amway is a business, and tells you up front that you're in business with them, although you are an (IBO) Independent Business Operator (it used to be "distributer" back in the day, compare that to "publisher"). They tell you that the Amway business revolves around selling product, to avoid accusations of being a pyramid scheme (pyramid schemes sell distributorships, not product, you see!) But the real business model of Amway is that you, the IBO, buy and use Amway products and recruit people under you as your "downlines". That means pestering friends and family to take a look at some mysterious "great business opportunity".
Once you sign up as an IBO, you begin to be immersed in the real world of Amway. The emphasis shifts from selling and using the products to buying the marketing "tools" from your upline. These are various self help books and tapes that supposedly help you set up your downline businesses. The secret of making the big money in Amway is in selling the motivational stuff to your downlines. The Amway myth is that you make the big money by being "rewarded" for the business volume of the product being shifted by you and all your downline organisations. Those rewards come with titles, such as Gold Producer, Emerald Distributer and so on. It's when you hit around Diamond Distributor level, that you hit the big time.
The compensation you receive from Amway itself at this level is OK, but it's not the licence to print money that you were told it was. The big money starts when your downline businesses are spun off as a separate Amway Motivational Organisation. This is when all sales of the motivational materials are by you to your downlines and you get all the profits. Unlike the selling of Amway product, your downlines see no part of that action. The real money in Amway is made by these AMOs, trading off the back of a somewhat successful product marketing enterprise.
This is the bait and switch. You are told that you are creating a downline business that sells Amway product. But what you are doing is buying books and tapes from your upline, and encouraging your downlines to do it too.
And when you join the WT, something similar happens. You start off attending "Christian" meetings, reading the Bible, saying prayers, attending home study groups. But you soon find that the emphasis is on Kingdom Business, selling magazines and books. The Theocratic Ministry School is a sales course, and the Kingdom Hall is a distribution warehouse.
Or at least, that's how it was. As the publishing business fails, they are ironically finding themselves morphing more into the form of a religion. Time for a different method of bait and switch?