They could have bought the organisation some time if they had decided to run with it. It's still a decade out now. If they wanted to ignite some excitement it might work if handled properly. Not that the GB ever handle anything competently. The recent announcements suggest that they've given up on trying to ignite excitement for the preaching "work".
I'm not saying that I want the GB to have another urgency club to beat their flock with. Just that I'm surprised π that they wouldn't run with such an obviously convenient way to extend the relevance of 1914. I had personally theorised the 2034 date in the 90s, but I never mentioned it on boards like this because, quite frankly, I didn't want to help the GB and give them any ideas (of course Bethel monitors these sites! π). Then in the early 2000s this idea began to circulate, especially after the 2003 Watchtower article, by then I was no longer interested in the WT and "faded" from this site.