Back in the glory days, winning court cases against overreaching governments was a good look, and among the ranks, I imagine it was easy to believe that they were on the winning ("Jehovah's") side. But now they are seen as losing more often than not. And the new environment of losing often is in the GB's chickens coming home to roost, the doctrinal distinctives that fly in the face of basic human decency.
We all know what they should be doing, the things that they stubbornly refuse to embrace. Sure, keep the blood doctrine, but make it truly a conscience issue, without repercussions such as disfellowshipping or forced disassociation. And encourage JWs to go straight to the police at the slightest whiff of CSA matters, without requiring the involvement of the elders at all. And kill the two witnesses rule. Stop pressuring minors to become members, then shunning them. Make baptism something that can only be done at 18; introduce some watered down version for minors, some way they can signify their intent to eventually be baptised that doesn't carry the risk of disfellowshipment if it doesn't all work out.