They used to be a publishing company masquerading as a religion. Now they're a real estate development company. The latter model isn't working well like it did. One: the payouts for all their CSA settlements must be eating into it in a big way. Two: even without the legal problems, simply sitting on large land holdings isn't viable without some cashflow. Without the cashflow from the publishing business, the real estate business probably isn't sustainable long-term.
Interestingly, all of a sudden, McDonald's business model doesn't seem to be working for them as well as it once did. A lot of similar businesses that once were coining it aren't doing as well as they did.