Missing relitives and friends in an attempt to gain back the dissfellowshiped person is wrong. The person should feel like he wants to go back because he is serving god and not because it is a social gathering with family and friends there. Dissfellowshipping a person wouldn't allow for reason to go back. Family and friends are not the reason a person worships god.
elumn8: you are absolutely right. I always felt that way also. Many people return to the witnesses, but it's because they miss their families, not because of God. So the Watchtower attempts at manipulating people only prove how far away from God they really are, they couldn't care less about whether a person really loves God, they only want numbers to increase. They are so shallow, and sadly many JWs are sincere and kind and do not realize what type of organization they are living under.
Good post!