edit post: that caption from 2009 is further evidence to me that there's another faction present within the upper echelons of the WT doing the work of a saboteur. I don't see how it's possible that such an article could have went out the door without the GB failing to see the irony?
It is just a recruiting technique of a cult. Give the public a sanitized version of your religion. Enforce upon the members the harsh reality.