This part!!!
"Public edition of The Watchtower and Awake!: Beginning in January 2016, the magazines for the public will be published bimonthly, that is, every two months. We will offer one magazine to the public each month, alternating between The Watchtower and Awake! During January, we will offer The Watchtower. During February, we will feature subjects in Awake!, and so on. This arrangement will allow us to focus on the appealing information in each magazine for the entire month. In addition, an issue date will no longer be printed on the cover. Instead, the magazines will be identified by a number followed by the year. Why is this helpful? We often would like to offer older magazines because the message is just what the householder needs. However, the date on the cover may give the impression that the information is out-of-date. That will no longer be an obstacle. We are confident that you will offer the life-giving information in the magazines with renewed enthusiasm."
THIS IS HUGE! And it's written so Orwellian...'This arrangement will allow us to focus on the appealing information in each magazine for the entire month.'
Um, that is NOT the reason! The public magazines were 4 a month FOREVER! And then 2 a month for a short while, and suddenly ONE a month. ONE. And the same magazine is printed only once every two months. The implications are huge. A very severe cutting back of costs, to be sure. 'Renewed enthusiasm', oh the GALL!!
As for the meeting names, treasure, gems...you can see where their heart is!!!