cofty The GB introduced a 'simplified' model where mags were to be given away for free but expected JWs to contribute
I well remember the transition to a 'simplified' model.
The WT clearly underestimated your average JWs love of free stuff however because they had to follow up with repeated reminders that "literature is not free, it is without cost", and that the idea wasn't to allow every JW to suddenly order themselves a full theocratic library at the expense of the WT society.
I wonder what that unplanned consequence cost them as every JW promptly ordered Insight volumes for themselves and their friends.