Indeed, if this phrase wasn't just a one off from a young and fresh CO but a new direction from the GB, it would certainly mean that the society is working on a new take of the end times - Ruby 456
Well of course they are. The 1914 generation turned 100 last year and guess what - no paradise. Many of them have missed the overlapping generations nonsense if my JW friend is anything to go by. When she writes occasionally she says she thinks we must be near the end because of gay marriage. Many are stil hanging on to the end coming in their lifetime so something's got to give soon. They are using zone to get away from generation. It has no deep meaning, they're just easing people away from any idea the end will come before they die.