Hayley was using social media to sell home made jewellery and maybe makeup products.
And of course any JW woman should be a frumpy old hag that buys their "modest" dresses from the tent and awning store. Heaven forbid they were moderately attractive, in good shape, wore decent makeup and jewelry. The woman selling handmade items was also following the JW edict to pious sneer full-time which would suggest she did not have a full-time job with good wages. And on top of that she was taking care of a disabled elderly relative. The character Hayley was totally justified IMO for her understandable reaction to that big nosed busybody. I sure didn't see those self-righteous a-holes that were gossiping about her offering any help! I've known too many of that type JW over the years, and as far as I am concerned with them they can GFT!