In the past week alone, I've seen 3 sets of WT & A!, unread, in local trash cans.
The WTS wants to be paid for something that nobody really wants. People still accept the "free" magazines and toss them in the trash. 20 years ago, when we had to pay for the literature up front, and ask for the Contribution™ up front when out In Service™, people were less likely to accept them if it meant parting with 50¢. So the Publishers™ kept a stack in their closets and cupboards, because we paid good money for them and didn't want our money to go to waste.
Now JWs give them away and they end up in the trash, and then they get harassed by the Elders™ and by letters from the WTS telling them that the Magazines™ aren't really "free". Although they have to say that they are available freely, and that all Donations™ are on a completely Voluntary™ basis so they don't get in trouble with government agencies.
I'd love to get my hands on a copy on one of those letters and send it to the IRS and Canada Revenue Agency.