Hilarious. Hubbard was both a genius and a con-man of the highest order. Scientology is a master manipulator of people. It simply is amazing.
They capitalize on one particular thing. Personal experience. if they can create a personal experience that betters you in any way at all, they can claim they are onto something, and the person who had that experience just goes along. It works on the weak and strong alike, because if there is one thing its hard to try to explain away, its your personal "spiritual" experience.
They then have their own unique language and volcabulary, a heirarchy, things to strive for, secret teachings only available to some members (now available to anyone who watches south park), and money coming out of their ears.
All that will still not make it any easier for people to accept the stories of the alien overlord Xenu and thetans (souls) attaching themselves to you and being the cause of your suffering.
It is truely a cult of all cults. Some of their methods sound familiar.
Read "Going Clear: Scientology, Hollywood, and the Prison of Belief" - Lawrence Wright.
Fantastic book. I can hardly put it down. While Scientologists are WAY more extreme.....some of the methods feel familiar.