As a PIMO elder, I found doing funerals presented a great opportunity for me to speak "truth." The so called "talk" became a eulogy with anecdotes from the deceased's past. An opportunity to remind the audience that the deceased had believed they might never die and how they lived with that disappointment in their later years. I defined their faith in Jehovah, not an organization and reminded the audience that God never lied and he was faithful, hint, hint
Once, a known apostate attended a funeral I performed. He was very complimentary and expressed his appreciation. Best comment I heard! I did my job!
....oh and yes, I have been called to the back room of Kingdom Halls many times. Seems independent or free thinking is very much frowned on by leaders. The rank and file however seem to appreciate a refreshing change from what they are used to hearing at a JW memorial or funeral. Maybe that is why I've beeen asked to do so many funerals. People long to hear good things about a loved one's life and experience. Chastising into doing more for JW .... not so much!
One of the few things I was proud of while an elder.