the old "under new management" deal might cause a short-lived boom in fundraising but ultimately too many people are waking up to continue for too long before money dries up, in my oppinion.
if they did a switcharoo, it would probaby be sometime after the memorial so the helpers can officially partake and be counted as annointed.
then again, there's always the koolaid option. you could even work that into the memorial somehow.