that command is not practical because among other things, it takes away free will. How do you feel if I told you, commanded that, you must love me, and if you do not, I will kill you?
Yes, blueblades! The only logical answer. If you truly have free will, then there is no punishment for whichever road you choose. The definition of free will is...."determination of one's own fate or course of action without compulsion."
Or....."the power of making free choices unconstrained by external agencies." I'd certainly say that hell-fire, a vengeful God, being thrown into a lake of fire, or destroyed at Armageddon would be considered "external agencies."