Hero worship isn't the worst of it. The Society also puts the GB in as the mediator between God and men, a role reserved in scripture for Jesus Christ only.
For example, in the latest Watchtower (09-01-03), the Protestant Reformation is blasted because "these churches continued to teach erroneous doctrines." But, so do we. That same article ("One True Christian Faith A Reality") erroneously states: "Individual congregations did not operate independently of one another. They all recognized the authority of a governing body in Jerusalem...consisting of the apostles and older men of the Jerusalem congregation."
The "proof text" quoted is from Ephesians, a book that was not written by the "governing body" but by an individual, the apostle Paul. Paul had his own disagreements with certain members of the Jerusalem "governing body." And he instructed the congregations to follow him only as he himself followed Jesus Christ, the true Head of the congregation.