Well the WTS indoctrinates people into thinking we have been drawn away from Jah's organization by Satan, so they kind of fear us with the added bonus of sorrow because we probably wont make it through the great day of Armageddon.
Which the top GB leaders say is going to happen really soon.
Its all good for some mindful JWS for they get to survive Armageddon and they are also granted redemption for all their sins at the same time.
Its a win win
The top JWS leaders (GB) are especially appreciative of having their sins forgiven for they knowingly have a lot of them.