What's even weirder than the campaign is to hear it mentioned in prayers:
"Jehovah, please bless this campaign to advertise your website, JW.org."
I've heard it a few times now, and I shudder every time.
I know the last prayer at the KH I heard the guy "praying" said, "Thank you father for the technology that the Governing Body has provided for us to be able to reach even more people with good news on jw.org."
And here I thought that it was Algore who invented the interwebs, according to him.