Could it be that in choosing this year's text they took into account the real bad things that were/are happening to them--lack of money, Candace Conti, the Australia court case, etc. and so braced themselves in for a difficult year?
And since non-sensical new light always causes them to lose followers, and they have one of the worst if not the worst retention rate, that must also \have weighed in their minds when choosing the year text. I wonder how many left the borg last year or how many became inactive and what bearing that also may have had.
Alec