Ok, here's the usual response for you: Have you checked the context in which you're reading? Have you cross-referenced with all other mentions of Christ's ransom, f.d.s and our salvation.
Things will come together if you do.
JW's in a show of respect, remember the death of Jesus every year the same as the apostles did: without eggs, bright colours, bunnies, hot cross buns and without the bloodshed of christanity's past! The value of the ransom has been taken away by their showy display and arogant attitude - they only care about ceremony and looking good for the public, not actually in Jesus' ransom.
That's where jw's and other christians differ in my opinion.