Its worth mentioning that the WTS created a sociological appeal to be heartless and this goes along with people who were practicing JWS but sinned while actively attending.
We had an elder in are Hall who committed adultery while he was married with three kids.
It was well assumed he was remorseful and repented to his actions but the other elders Dfed him irregardless.
The other elders Dfed publicly and the roomer of what he did got passed around within the congregation. The whole event was so stressful and huge toward the family they moved away to another town.
That to me was heartless and cruel, not only to him but to the rest of his family.