WT Publications (what little they even put out anymore) are written at a 3rd Grade level. They are infantile. The Governing Body also "talk down" to the Flock in such a manner.
Example: Stephen Lett. He speaks in baby-talk, with drawn out weird facial expressions.
Know who else infantilized their members to a baby-like state, and also had wide-eyed crazy facial expression? Marshall Applewhite, leader of the Heaven's Gate cult.
Scary.