I read in another thread here that if the governing body is going to get serious about tv.jw.org, they are going to have to get some real polished types on the camera. The governing body in general is not going to attract the broader audience these folks are used to. Even the rank and file are going to tire of watching governing body members after while because they are not effective in this medium.
I figure they will make adjustments along these lines soon into the tv.jw.org journey. I do expect them to stick with this for the long term because they have to do something just to try to keep everyone that is already one of Jehovah's Witnesses, and then to try to attract any newcomers. The formal field ministry and even the newer "public" ministry approach is just not working, no matter what they claim.
CC